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Session 4b: Marketing Tools

Session 4b: Marketing Tools

How can you better position your business to compete in international markets? Where are the gaps in the market? Where are the jobs?  How can you position yourselves to compete for these positions? Join Alan Robbins and Erin Palmer as they discuss marketing tools and tips that can be incorporated into your businesses.

Chair: Richard Labelle - President The Aylmer Group

Richard has over 29 years of experience in institutional strengthening and on issues related to economic, social and human development and the management of information and knowledge in countries around the world. Since 1992, he has undertaken missions to 58 countries to advise governments and other development actors on the use of the internet and of information and communication technologies (ICTs) and to present, discuss and negotiate projects to build capacity to use these tools.

Alan Robbins - Partner Devex

With a passion for the concept of mainstreaming development, Alan brought on the first Devex member, then Deloitte Emerging Markets (now Cardno) to the enterprise twelve years ago. A member of the team that founded Devex, he continues to serve the health, growth and wellbeing of our Membership of more than 1,000 donor agencies, companies and NGOs around the world. In addition to serving as the business development lead, Alan works closely with members to ensure Devex effectively aids in their own international development missions. Whether through engaging with new partners, implementing new approaches, or communicating best practices, he enjoys helping organizations find new and improved ways to impact development.

Alan has also served as Deputy Director of the Executive Council on Diplomacy, a non-profit organization designed to foster understanding between the US government and civil society, and the foreign diplomatic community in Washington.

Presentation: Marketing Tools: Finding the Right Opportunities

Erin Palmer - Erin Palmer Consulting

Erin has close to 20 years of experience helping Candadian organizations and their partners obtain funding for international development programming. Her unique experience bridges private and not-for-profit organizations and spans the full business development cycle. She has produced proposals in a wide range of sectors for projects in dozens of countries, and has undertaken field missions in nine countries in Asia, Africa and Latin America.